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SELECTED ISSUE
Health Club Management
2013 issue 8

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Health Club Management 2013 issue 8
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5   Editor's letter: Beyond the 12 per cent barrier
Even before we look to new audiences, there's so much more we can do to attract people who have already bought into exercise, says Kate Cracknell
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8   Letters: Write to reply
Barefoot or shod, people run best when they're comfortable, says Ben Hudson of Taylor & Francis Group
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10   News round-up:
easyGym opens on Oxford Street, Xercise4 Less teams up with Tesco, and FLAME winners are announced
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18   International news:
A new independent health club opens in Abuja, Nigeria, and FITLANE announces eighth location
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20   People news:
The Gym Group grows its property team as part of expansion plans
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22   IHRSA update: News
Kristen Walsh presents The IHRSA Global 25 annual listing of the world's top health clubs, and there's a look ahead to this year's European Congress in Madrid, Spain
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26   ukactive update: Budget Cuts
ukactive CEO David Stalker reports on how the latest round of spending cuts are likely to affect the physical activity sector
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29   Diary dates:
The IDEA World Fitness Convention is taking place in Los Angeles, California, this month
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30   Everyone's talking about...:: Beyond 12 per cent
The 12 per cent market penetration figure gets bandied about, but how accurate is it? What figure could the sector reach and what does it have to do to achieve this?
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32   Interview: John Penny
The MD of Reebok Sports Club London talks Kate Cracknell through the major redevelopment project that's seen a “total transformation” of the offering
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38   Nutrition: Running on juice
Whether you're looking for weight loss, detox or disease prevention, juicing claims to have the answers. Kate Cracknell reports
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45   Indoor cycling: Pedal power
As indoor cycling booms, Levze Kerey asks the experts for tips on how to capitalise on this trend
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50   Research round-up: Estrogen booster
A new study has highlighted one of the reasons why exercise is effective in helping to prevent breast cancer
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52   Behaviour change: It's a goal!
Setting goals with members based on an understanding of their underlying motivations – their superordinate goals – is a vital to ensuring adherence, says Dr Paul Bedford
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56   Pilates: Pilates predictions
What are the most exciting innovations in the world of pilates at the moment? Kath Hudson asks the experts for their thoughts on current and future trends
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60   Exercise management: Tapping into apps
Kath Hudson takes a look at the growing technological options available for tracking members' physical activity both in and out of the health club environment
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64   Sunbeds: The sunshine vitamin
Sunbeds: friend or foe? Our panel of experts outlines the current health arguments for and against their use
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68   Health club spa: Embracing spa
Today's multi-faceted spas have important lessons to teach health clubs about the customer experience, says Liz Holmes
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72   Supplier showcase:
We report on recent projects from CYBEX, Pavigym and Life Fitness
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78   Nutrition: fitness-kit.net special
Nutritional products
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84   Health Club Awards: Members' choice
Full details of the just-released 2013 Members' Choice Health Club Awards shortlist
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